The ConversionHub

Send or receive data in one central place. Automatically convert product data into any format you need. No more duplicate work, manual adjustments, mismatches, or frustration.

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The fast track to better results

Move product data automatically

Collect, classify, normalize and deliver product information. Always automatically and in precisely the format your systems or partners need.

Whether you collect data from suppliers, systems or data pools, or deliver it to customers, platforms or partners, the Hub handles everything from one central place.

Convert your product data into the right structure and format for every need, whether for a system, data pool, trading partner or marketplace. Automatically deliver accurate, clean data without manual work or duplicate effort.

Already have a PIM? Perfect. Conversion Hub integrates seamlessly and makes it smarter.

How does it work?

These are the key steps to get your data ready to use.

Key steps

1. Classify

Classify if necessary

Organize product data by grouping items based on similar characteristics, using standard classification models (such as ETIM) or your own internal product groups. This structure ensures that each group contains the right data and makes collecting, validating, and delivering data easier and more consistent.
2. Normalize

Normalize product data

The next step is to map data fields, such as "product weight" or "SEO title", to the corresponding fields. During normalization, values and units can also be converted to the format required by the destination, such as converting grams to kilograms or adjusting text formatting.
3. Validate

Validated product data

After normalization, the product data is checked for completeness, accuracy, and structure. Validation ensures that the data meets all the requirements of the chosen classification model or format, so it is ready for use, delivery, or integration.
4. Use

Provide or receive ready-to-use product information

Send or receive product data in the correct format and structure, exactly as required by systems, partners or platforms. Use validated data with confidence, whether for your own processes or to meet external requirements.

Deliver
Collect

Deliver product data automatically

Convert and send product information in exactly the structure and format each recipient expects. Whether it’s a retailer, data pool, or custom system. Convert your data automatically, stay consistent, and eliminate manual work.

1. Determine the structure

Set the rules. Determine what product data you need, at the product level or the group level. Use your own structure or choose an existing one from a data pool or a global standard such as GS1 or ETIM. It all starts here.

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2. Import your data

Import product data from any internal source, such as ERP, PIM, spreadsheets, or databases. The format doesn't matter. The system reads everything, processes the data, and prepares it for delivery in the structure you've defined.

3. Classify (if necessary)

If necessary, map your data to one or more classification standards, such as ETIM, GS1, DICO or a retailer's structure. This step ensures that your product information matches the structure expected by each recipient or system exactly.

4. Normalizing

Map your own product data to the exact fields required in the target structure. No guesswork needed. For example, map your "gross weight" to the format required by the recipient. This ensures all data ends up in exactly the right place and is ready for validation and delivery.

5. Validate and deliver

Your data is now complete, clean, and in the correct format. The information is automatically validated and delivered to all your stakeholders, such as retailers, systems, platforms, or data pools, in exactly the structure they expect.

Collect product data effectively

Define your preferred structure and receive product data from suppliers, partners, or systems. All information is automatically converted and aligned, whether the source is external or internal. The data flows directly into your structure and is immediately ready for use across different systems and channels.

1. Determine your own structure

Set up your ideal product data structure with the fields, formats, and groupings that work for you. You don’t have to adapt to others. Whether your stakeholders work with GS1, ETIM, DICO, or a custom format, the system automatically converts their data to your structure.

2. Classify (if necessary)

If your products don't always follow the same structure, classification helps assign them to the right groups or categories and gives them the right structure. This can be done by you, the supplier, or the system. This step ensures that everything fits together properly later on.

3. Normalize

Connect product data directly to your defined structure. Every piece of data is placed in the right location and automatically aligned with your requirements. No manual adjustments needed—just structured, clean data exactly as you want it.

4. Receive

Receive fully structured and normalized product data automatically tailored to your defined format. All channels deliver the data exactly as you need it, ensuring consistency, completeness, and immediate usability across all your systems.

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5. Use validated data

Use fully normalized and validated product data structured exactly as needed for all your channels. Effortlessly send the data to internal systems such as ERP and PIM, or share it externally with partners and platforms.

Frequently asked questions

Do you have a question about the ConversieHub in the PIM system?
Chances are you'll find the answer in our frequently asked questions. We've put together the most common questions and answers in one place, so you can quickly find the information you need.

Can't find your question? Feel free to contact us. We're happy to help.