Our case studies

Mees van den Brink is a technical wholesaler and specialist in hoses, couplings, and accessories. With an extensive product range and a wealth of technical product information, a structured approach to product data management is essential. This includes the specifications, product attributes, descriptions, and images customers need to find and choose the right products.

How do you efficiently manage a large, technical product range across multiple websites and sales channels?

Mees van den Brink found the solution in Pimmix: one central system for managing, enriching and optimizing product information.

Mees van den Brink is a technical wholesaler specializing in hoses, couplings and accessories. With an extensive product range and a wealth of technical product information, a structured approach to product data management is essential. This includes the specifications, product attributes, descriptions and images that customers need to find and choose the right products.

To create greater clarity and structure, Mees van den Brink chose Pimmix. The PIM system provides one central place to bring together, manage and continuously improve product information.

One central place for all product information

A large product range comes with a lot of product data. That information comes from different sources and ultimately needs to be available in a consistent, well-organized way. Mees van den Brink needed more structure and one central environment for product information. With Pimmix, different types of product data are managed and enriched in one place. This provides a clearer overview and makes it easier to identify information that is missing or could be improved.

This gives Mees van den Brink greater control over the quality and completeness of its product data.

One PIM system, multiple sales channels

Mees van den Brink uses one central Pimmix environment for multiple websites, companies and sales channels. Both Mees van den Brink’s own online store and the Brinkoflex online store are served by the same PIM system. Managing product information centrally allows it to be used more efficiently across different channels. This creates a streamlined workflow and makes it easier to use and maintain product data in multiple places.

 

  

Smart integrations and efficient product data management

At Mees van den Brink, Pimmix is integrated with Shopify and the Dimasys ERP system. These integrations bring product information from different sources together in one environment.

Multiple sources

Label colors make it immediately clear which source a product value comes from. When a source is updated periodically, any changed values are automatically synchronized with Pimmix. This makes it easier to manage information from different systems.

Bulk editing

The bulk editing feature is also used extensively. It allows Mees van den Brink to update multiple products at once from a single overview. This saves time and makes managing a large product range more efficient.

AI support for product content

Alongside structure and automation, AI plays an increasingly important role in optimizing product information. Mees van den Brink uses AI to generate and translate product descriptions, among other things. This automates repetitive work and makes it easier to process large volumes of product content. At the same time, the Mees van den Brink team remains in control: they decide how AI is used and review and adjust the results where necessary.

"In the marketing department at Mees van den Brink, we work with a large amount of technical product information. Pimmix helps us manage this product data centrally and apply AI effectively within that process. We use AI to generate and translate product descriptions, among other things, automating a lot of repetitive work. This saves us time and allows us to focus more on optimization, content and other marketing projects."

- Marie-Laure, Marketing Manager at Mees van den Brink

In this way, Mees van den Brink combines the benefits of automation with its own knowledge and expertise.

User-friendly management of large volumes of product data

In addition to its features, ease of use is important. Mees van den Brink finds Pimmix clear and practical to use. Product information is presented clearly, making it easier to navigate and manage large volumes of data. The team also appreciates the support from Intermix. When they have questions or run into an issue, they receive a quick response and can get back to work.

The result

With Pimmix, Mees van den Brink has one central environment for managing, enriching and further improving product information. The combination of centralized data management, smart integrations, bulk editing and AI helps the team work more efficiently with product data. This gives them more time to focus on what ultimately matters: providing customers with the right product information.

Want to centralize your product data too?

Would you like to manage product information centrally, just like Mees van den Brink, and automatically make it available to your online store, data platforms and trading partners?

With Pimmix, you create a single reliable source for all your product data and save time every day on management, enrichment and publication.

 

Curious what Pimmix can do for your organization?

Request a demo here

Van der Leeden is an established timber merchant and supplier of timber and building materials for professionals in construction, industry and finishing. With a wide range of products and multiple locations, up-to-date and reliable product information is essential for both customers and internal processes.

Van Der Leeden

Van der Leeden is an established timber merchant and supplier of timber and building materials for professionals in construction, industry and interior finishing. With a wide range of products and multiple locations, up-to-date, reliable product information is essential for both customers and internal processes.

Van der Leeden gets the most out of Pimmix

Smart product data management for a modern timber merchant

As a leading timber merchant, Van der Leeden works with an extensive product range and large amounts of product information every day. To manage this data centrally and distribute it efficiently to various systems, such as DGE and EZ-base, Van der Leeden successfully uses Pimmix.

One central source for all product information

Van der Leeden is affiliated with Zevij, bringing together product data from various sources. Pimmix is used to manage, enrich and check this data centrally before distributing it throughout the organization. This creates a single reliable source of truth for product information, preventing errors and significantly speeding up processes.

Seamless integration between the PIM system, webshop and data platforms

An integrated system has been created for Van der Leeden in which Pimmix plays a central role. Product information is exchanged efficiently between:

• Pimmix
• Van der Leeden's EZ-Mix webshop
• DGE
• EZ-base

Thanks to these integrations, information only needs to be managed once. Changes are automatically made available to the connected systems, ensuring that product data is always up to date. This means less manual work, higher data quality and a better customer experience in the webshop.

As a supplier, AMI always wants to provide customers with complete, up-to-date, and reliable product information. With thousands of products and various sales channels, efficiently managing and distributing product data is essential. To streamline this process, AMI chose Pimmix.

AMI

As a supplier, AMI always wants to provide customers with complete, up-to-date and reliable product information.

AMI centralizes product data with Pimmix

With thousands of products and various sales channels, efficiently managing and distributing product data is essential. To streamline this process, AMI chose Pimmix.

One central source for all product information

Previously, managing and distributing product data took a lot of time, and keeping all the information up to date across different platforms was a challenge. AMI therefore sought a central solution that would make it easy to manage, enrich and share product information.

With Pimmix, AMI now has one central environment in which all product data is managed. From this source, the information is automatically distributed to various data sources and sales channels, significantly improving the quality and consistency of the data.

Product data is distributed from Pimmix to, among others:

• EZ-base
• ETIM
• 2BA
• AMI's own website

An implementation built on collaboration

As with many implementations, this project was not without its challenges. Thanks to the close collaboration between AMI and Pimmix, issues were resolved quickly, and the system was configured to meet the organization's needs. Pimmix is now fully integrated into daily processes and serves as the central foundation for managing all product information.

Curious to learn more?

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For St. Middelkoop, Intermix has created a complete digital ecosystem in which e-commerce and product information management work together optimally.

St. Middelkoop

For St. Middelkoop, Intermix has created a complete digital ecosystem in which e-commerce and product information management work seamlessly together.

By using both Pimmix and EZ-Mix, St. Middelkoop has a scalable, future-proof solution centered on product data, customer experience, and commercial effectiveness.

The strength of this combination lies in its integration: product information is managed centrally and automatically sent to the webshop. Thanks to integrations with EZ-Mix and data sources such as IB Data, 2BA, and ETIM, the data is always up to date, complete, and standardized. This results in more efficient internal processes and a better online experience for customers.

Pimmix: centralized control over product information

Pimmix forms the backbone of St. Middelkoop’s digital landscape. This PIM system ensures that all product information is centrally managed, enriched, and distributed. The combination of EZ-Mix and Pimmix provides a fully integrated digital solution.

Golden Record

With the “Golden Record” principle, there is always one central, reliable source of truth. This prevents inconsistencies and ensures that all channels, including the webshop, always have the same accurate information.

Integrations

Integrations with IB Data, 2BA, and ETIM automatically supplement product data with standardized, up-to-date information. This saves time and significantly improves data quality.

Key features of Pimmix

Pimmix gives St. Middelkoop full control over product data. All information is managed centrally, so changes only need to be made once and are immediately visible in the webshop. This is essential for managing a large, dynamic product range.

Bulk editing

The system supports complex product structures, such as variants and custom products, allowing attributes such as dimensions to be easily added and managed. Pimmix also makes it possible to edit large amounts of data efficiently through bulk actions.

Assets

Asset management, including images and documents, is also fully integrated. Combined with automatic enrichment from external data sources, this creates a complete, consistent, and professional product offering.

Interested?

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With the launch of the online store, Geelink has taken another step in combining traditional craftsmanship with modern digital services.

Geelink

With the launch of its online store, Geelink has taken the next step in combining traditional craftsmanship with modern digital services.

Geelink Hardware and Tools is an established name with an extensive and attractive range for professionals and DIY enthusiasts. Over the years, Geelink has built up a comprehensive product portfolio and a wealth of expertise. Customers can turn to Geelink not only for hardware and tools, but also for expert advice, service and machine maintenance. A commitment to service and personalized advice have been at the heart of the company for decades.

The challenge

With an extensive range of products and a strong focus on up-to-date stock information, Geelink needed a solution that:

• centrally manages and enriches product information;
• is easy for the team to maintain themselves;
• can combine multiple data sources;
• and integrates seamlessly with the online store and existing systems.

Geelink also wanted to offer online customers the same clarity and quality as in its physical store: complete, reliable and up-to-date product information.

The solution: Pimmix

Geelink uses Pimmix to manage and enrich product data. Pimmix supplies the EZ-Mix online store with complete, up-to-date and consistent product information.

Pimmix receives data from EZ-base, supplemented by information from other data sources and supplier data pools. This centralized approach gives Geelink a single reliable source of product information that can easily be expanded and improved.

With Pimmix, the team can quickly and independently publish products online, check, enrich and optimize product data supplied by vendors, and present product information consistently and clearly in the online store.

Results 

Thanks to Pimmix, Geelink has a future-proof solution for managing product information. The result is a clear, informative and up-to-date online store that perfectly complements Geelink’s service-oriented approach.

The combination of expertise, an extensive product range and powerful product data management software enables Geelink to serve its customers effectively both offline and online.

Want to learn more?

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Choosing is becoming increasingly difficult for consumers, making reliable product information essential.

Copagro

For consumers, choosing is becoming increasingly difficult, making reliable product information essential.

That is why Copagro uses the Pimmix PIM system, which centrally manages all product data, from descriptions to images and manuals, in an organized way.

High-quality product data as a success factor

What is an online store without good product information? Choosing is becoming increasingly difficult for modern consumers. With a wide range of products, it is essential that all product information is clear, reliable, and complete. Copagro understands this better than anyone and therefore uses the Pimmix PIM system. By managing product data centrally, Copagro provides its customers with a consistent, easy-to-navigate online shopping experience in which every product can be found quickly and easily.

Integration with Navison

In addition to Navision, Copagro's online store is connected to Pimmix, allowing all product information to be managed in one place. Pimmix organizes a wide range of information: product descriptions, colors, dimensions, images, instructional videos, manuals, related products, and more. This centralized approach ensures that all data is always up to date and errors are minimized. 

Umarex Laserliner, known for its innovative measuring and laser technology, is committed to quality, precision and reliability.

Umarex Laserliner

Umarex Laserliner, known for its innovative measurement and laser technology, is committed to quality, precision and reliability.

To consistently deliver on these promises to customers and partners, Umarex Laserliner uses Pimmix, the powerful product information management system. With Pimmix, the company can centrally manage, enrich and distribute all its product data, saving time, preventing errors and improving the customer experience.

A central source of reliable product data

Umarex Laserliner relies on Pimmix for streamlined product information management. Thanks to the PIM system, the company has a single central source for all its product data, ensuring a consistent and reliable presentation of products to customers and partners. This saves Laserliner considerable time and minimizes the risk of errors in product information.

Easily structure and enrich product information

The Pimmix PIM system enables Umarex Laserliner to easily structure, manage and enrich product information. Whether technical specifications, marketing copy or images, all information can be managed clearly in one central environment. This helps Laserliner accelerate product launches and improve data quality, which is essential in a competitive market.