Geelink
22-7-2026
With the launch of the online store, Geelink has taken another step in combining traditional craftsmanship with modern digital services.
Geelink
With the launch of its online store, Geelink has taken the next step in combining traditional craftsmanship with modern digital services.
Geelink Hardware and Tools is an established name with an extensive and attractive range for professionals and DIY enthusiasts. Over the years, Geelink has built up a comprehensive product portfolio and a wealth of expertise. Customers can turn to Geelink not only for hardware and tools, but also for expert advice, service and machine maintenance. A commitment to service and personalized advice have been at the heart of the company for decades.
The challenge
With an extensive range of products and a strong focus on up-to-date stock information, Geelink needed a solution that:
- centrally manages and enriches product information;
- is easy for the team to maintain themselves;
- can combine multiple data sources;
- and integrates seamlessly with the online store and existing systems.
Geelink also wanted to offer online customers the same clarity and quality as in its physical store: complete, reliable and up-to-date product information.
The solution: Pimmix
Geelink uses Pimmix to manage and enrich product data. Pimmix supplies the EZ-Mix online store with complete, up-to-date and consistent product information.
Pimmix receives data from EZ-base, supplemented by information from other data sources and supplier data pools. This centralized approach gives Geelink a single reliable source of product information that can easily be expanded and improved.
With Pimmix, the team can quickly and independently publish products online, check, enrich and optimize product data supplied by vendors, and present product information consistently and clearly in the online store.
Results
Thanks to Pimmix, Geelink has a future-proof solution for managing product information. The result is a clear, informative and up-to-date online store that perfectly complements Geelink’s service-oriented approach.
The combination of expertise, an extensive product range and powerful product data management software enables Geelink to serve its customers effectively both offline and online.
Want to learn more?
Fully integrated online store
Geelink’s EZ-Mix online store sells directly from current stock. Available stock is displayed in real time, so customers always know what is available. The online store is fully integrated with both AGP and EZ-Mix, making processes related to the product range, inventory, and orders efficient and reliable.
Pimmix plays a central role by ensuring that the online store has:
- complete product descriptions;
- clear specifications;
- consistent product information;
- and a user-friendly presentation of the product range.
This makes it considerably easier for customers to choose the right product.
