St. Middelkoop
22-7-2026
For St. Middelkoop, Intermix has created a complete digital ecosystem in which e-commerce and product information management work together optimally.
St. Middelkoop
For St. Middelkoop, Intermix has created a complete digital ecosystem in which e-commerce and product information management work seamlessly together.
By using both Pimmix and EZ-Mix, St. Middelkoop has a scalable, future-proof solution centered on product data, customer experience, and commercial effectiveness.
The strength of this combination lies in its integration: product information is managed centrally and automatically sent to the webshop. Thanks to integrations with EZ-Mix and data sources such as IB Data, 2BA, and ETIM, the data is always up to date, complete, and standardized. This results in more efficient internal processes and a better online experience for customers.
Pimmix: centralized control over product information
Pimmix forms the backbone of St. Middelkoop’s digital landscape. This PIM system ensures that all product information is centrally managed, enriched, and distributed. The combination of EZ-Mix and Pimmix provides a fully integrated digital solution.
Golden Record
With the “Golden Record” principle, there is always one central, reliable source of truth. This prevents inconsistencies and ensures that all channels, including the webshop, always have the same accurate information.
Integrations
Integrations with IB Data, 2BA, and ETIM automatically supplement product data with standardized, up-to-date information. This saves time and significantly improves data quality.
Key features of Pimmix
Pimmix gives St. Middelkoop full control over product data. All information is managed centrally, so changes only need to be made once and are immediately visible in the webshop. This is essential for managing a large, dynamic product range.
Bulk editing
The system supports complex product structures, such as variants and custom products, allowing attributes such as dimensions to be easily added and managed. Pimmix also makes it possible to edit large amounts of data efficiently through bulk actions.
Assets
Asset management, including images and documents, is also fully integrated. Combined with automatic enrichment from external data sources, this creates a complete, consistent, and professional product offering.
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EZ-Mix: a powerful and flexible online store
St. Middelkoop’s online store was built on the EZ-Mix platform and designed by design agency WeMake. The result is a modern, user-friendly e-commerce environment that seamlessly combines standard EZ-Mix functionality with custom features.
Complex products
A key feature of this online store is its support for complex products. Customers can order products such as wooden panels cut to size by entering dimensions such as length and width. The price is calculated automatically based on these entries, taking configured minimum and maximum values into account. These details are carried through to order processing in the ERP system. Fixed cutting dimensions can also be selected easily from preset options. This prevents errors and streamlines the ordering process.
A personalized online store
The online store is also highly personalized. Customers can see products they have previously purchased and viewed, encouraging repeat orders and improving the user experience. Integrations with marketing tools and smart search features help increase conversions.
Key features of EZ-Mix
Customization
EZ-Mix is built around flexibility and ease of use. The online store supports products with dynamic price calculations and allows limits to be set on inputs, such as minimum and maximum dimensions. Customers always see up-to-date information, including stock levels and prices, and can easily switch between prices including and excluding VAT.
Personalization and marketing
There is also a strong focus on personalization and marketing. Features include displaying previously purchased and viewed items, smart search results based on metadata, and integrations with tools such as Spotler Squeezely and the Google module. A chat integration, newsletter subscriptions and free-shipping threshold calculations also contribute to a complete commercial environment.
The app
In addition to the online store, a mobile app is available that lets customers:
- Scan products
- Place orders directly
- Manage favorites lists
This makes ordering even faster and more accessible, including outside the online store.
Points store
Finally, the points store offers additional ways to support customers or employees.
This commercial extension includes:
- A configurable budget per contact person
- Flexible adjustments (e.g., halfway through the year)
- A distinction between points items and regular items
- An ideal solution for loyalty programs and internal ordering systems
The power of the combination
Combining EZ-Mix and Pimmix creates a fully integrated digital solution. Product information managed in Pimmix is automatically transferred to the EZ-Mix online store without errors. This means less manual work, fewer mistakes and a faster time to market.
For St. Middelkoop, this results in:
- More efficient internal processes
- Reliable and consistent product information
- An improved customer experience
- Greater commercial effectiveness
Summary: key features at a glance
Pimmix
- Centralized storage of product data (Golden Record)
- Automatic data enrichment through IB Data, 2BA and ETIM
- Efficient management
- Bulk editing for efficient management of large product ranges
- Support for variants and complex product structures
- Asset management (images, documents, etc.)
- Populating information using AI
