Mees Van Den Brink

How do you efficiently manage a large, technical product range across multiple websites and sales channels?

Mees van den Brink found the solution in Pimmix: one central system for managing, enriching and optimizing product information.

Mees van den Brink is a technical wholesaler specializing in hoses, couplings and accessories. With an extensive product range and a wealth of technical product information, a structured approach to product data management is essential. This includes the specifications, product attributes, descriptions and images that customers need to find and choose the right products.

To create greater clarity and structure, Mees van den Brink chose Pimmix. The PIM system provides one central place to bring together, manage and continuously improve product information.

One central place for all product information

A large product range comes with a lot of product data. That information comes from different sources and ultimately needs to be available in a consistent, well-organized way. Mees van den Brink needed more structure and one central environment for product information. With Pimmix, different types of product data are managed and enriched in one place. This provides a clearer overview and makes it easier to identify information that is missing or could be improved.

This gives Mees van den Brink greater control over the quality and completeness of its product data.

One PIM system, multiple sales channels

Mees van den Brink uses one central Pimmix environment for multiple websites, companies and sales channels. Both Mees van den Brink’s own online store and the Brinkoflex online store are served by the same PIM system. Managing product information centrally allows it to be used more efficiently across different channels. This creates a streamlined workflow and makes it easier to use and maintain product data in multiple places.

Smart integrations and efficient product data management

At Mees van den Brink, Pimmix is integrated with Shopify and the Dimasys ERP system. These integrations bring product information from different sources together in one environment.

Multiple sources

Label colors make it immediately clear which source a product value comes from. When a source is updated periodically, any changed values are automatically synchronized with Pimmix. This makes it easier to manage information from different systems.

Bulk editing

The bulk editing feature is also used extensively. It allows Mees van den Brink to update multiple products at once from a single overview. This saves time and makes managing a large product range more efficient.

AI support for product content

Alongside structure and automation, AI plays an increasingly important role in optimizing product information. Mees van den Brink uses AI to generate and translate product descriptions, among other things. This automates repetitive work and makes it easier to process large volumes of product content. At the same time, the Mees van den Brink team remains in control: they decide how AI is used and review and adjust the results where necessary.

"In the marketing department at Mees van den Brink, we work with a large amount of technical product information. Pimmix helps us manage this product data centrally and apply AI effectively within that process. We use AI to generate and translate product descriptions, among other things, automating a lot of repetitive work. This saves us time and allows us to focus more on optimization, content and other marketing projects."

- Marie-Laure, Marketing Manager at Mees van den Brink

In this way, Mees van den Brink combines the benefits of automation with its own knowledge and expertise.

User-friendly management of large volumes of product data

In addition to its features, ease of use is important. Mees van den Brink finds Pimmix clear and practical to use. Product information is presented clearly, making it easier to navigate and manage large volumes of data. The team also appreciates the support from Intermix. When they have questions or run into an issue, they receive a quick response and can get back to work.

The result

With Pimmix, Mees van den Brink has one central environment for managing, enriching and further improving product information. The combination of centralized data management, smart integrations, bulk editing and AI helps the team work more efficiently with product data. This gives them more time to focus on what ultimately matters: providing customers with the right product information.

Want to centralize your product data too?

Would you like to manage product information centrally, just like Mees van den Brink, and automatically make it available to your online store, data platforms and trading partners?

With Pimmix, you create a single reliable source for all your product data and save time every day on management, enrichment and publication.

Curious what Pimmix can do for your organization?

Request a demo here