Connections

Rock-solid

IJzersterk is an ingenious marketing communications platform where suppliers and specialist retailers join forces, reinforcing each other’s strengths.

This industry-specific software gives both suppliers and specialist retailers marketing power. Suppliers have the marketing power. Specialist retailers have the network. Thanks to the integration with EZ-Pim, product information can easily be used on this marketing platform.

IJzersterk is the answer to every challenge in social media, email, and content marketing. This platform offers a wide range of benefits.

 

The platform 

This platform lets you share information with end customers quickly and efficiently. The result? More visitors, more potential buyers, and greater engagement from your existing distribution channel. You can manage all forms of digital communication from one central location. For suppliers, this is an excellent opportunity to reach end customers through specialist retailers without compromising the retailers’ identity. Both suppliers and specialist retailers have their own login and can use the full power of this all-in-one media platform for their own purposes: email campaigns, social media, blogs, conversion pages, SMS marketing, RSS feeds, annual planning, campaign creation, and more. It is the most comprehensive package available today, without being difficult to use. Suppliers can also prepare these marketing communications for specialist retailers with the same amount of effort. Best of all, when they do, the branding is fully adapted to match that of the specialist retailer. The specialist retailer therefore remains the face of the business for the end customer.

 

Content marketing

The messages that resonate most are those shared by people or companies close to you and whom you know personally. Harness the power of your employees or resellers. They are in direct contact with your end customers. People do business with people. And you retain control over the content of your message.

 

Content marketing is an essential multimedia business tool that requires constant attention and investment. In the coming years, successful organizations will act like publishers. They will publish blog posts, infographics, podcasts, images, videos, and more. The challenge will be to make these publications so good that your audience wants to share them with friends and acquaintances.